International Activity

Sano has been operating on an international level for over 20 years, distributing its

products in more than 40 countries worldwide.

Sano has 5 subsidiaries in Eastern Europe, in Romania, Ukraine, Bulgaria, Latvia and Armenia.

All these companies operate and distribute Sano products in leading chains, in the private consumer market, as well as in special concept stores, selling only Sano merchandise – both household and personal care products alike.

Moreover, Sano distributes its products via more than 35 distribution companies in various countries across the world, including the Unites States, Canada, Cyprus, Kazakhstan, Kenya and more.

Sano’s household and personal care products comply with the most stringent regulatory standards in the world, including the European CLP, the American FDA and the like.

Being that Sano owns and runs advanced R&D labs, we are able to customize our products to any request and regulation.

All Sano products undergo a series of adaptations, including language, appearance, regulations and marketing messages, tailored to the region in which the products are marketed and sold.

Sano employs a seasoned team of marketing and business development professionals who are highly experienced at exploring new markets and in building the right product portfolio, which allows for smart and precise market penetration of the Sano brand.

We at Sano believe that due to our great success in reaching every household in Israel with our vast range of products, we will succeed in doing exactly the same in every other country in the world.

Sano Romania

The Company was established in 2004 as a distributor of Sano products in Romania.

In the 12 years of its activity, the Company has succeeded in introducing Sano products to practically every home in Romania and today, Sano holds substantial market shares in the country in several leading categories (household cleaners for toilets, floors, kitchen ovens and surfaces, as well as degreasers).

Sano Romania covers over 6000 points of sale across the country and sells its products at mega-chains such as: Auchan, Carrefour, Cora, Metro, Mega, Selgros, Billa, Real, Penny, Profi, Dedeman, Hornbach, and more.

The Company currently employs 85 employees and its offices are deployed across an extensive area of 400 square meters. The Company owns and operates an ~ 8000 square meter logistics center, which distributes Sano merchandise across Romania, as well as serves as a back warehouse for neighboring European countries.

Sales of Sano products are increasingly growing year after year. Company revenues last year summed up to 77 million RON.

In 2012, a new plant was opened, which as of today manufactures approximately 40 SKUs. The plant stretches across ~ 1000 square meters.

The formulas produced at the plant are developed at the Sano development labs in Israel and comply with all of Europe’s most stringent standards.

Our Factories In Romania